FMCG / Retail CRM Overview
FMCG / Retail CRM, For any FMCG and retail market, with well established dealer/distribution networks, cheap operating costs, easy availability of goods and the presence across the entire value chain are key factors for sustainable business model. !!!
Challenges and Solutions
Any FMCG company seeks more engaged experiences across its brands for efficient and effective presence through sales and distribution. The company wanted to build out its capabilities to accelerate consumer-centric growth by optimizing and creating deeper personalized engagement and enabling swift product innovation.
FMCG company, wanted to grow, locally or internationally without any Geo fencing. The biggest challenge is the ‘order taking and delivery process’. Marketing and distribution is always a great challenge to achieve growth.
Automated order processing coming from channel or dealer network reduces overall time and increases performance and revenue of company. Seamless integration of entire data between channel, distributors, dealers and company, empowers to transact the business smoothly.